There's something to be said for playing to your audience. The Easter Jeep Safari in Moab, Utah, is a tradition stretching back nearly a half-century, and every year Jeep rolls out some new covers of its greatest hits.
Check out this year's batch of concepts. We've got a throwback to the full-size Cherokee of the 1970s, a Wrangler set up like a WWII staff car, a Cherokee with a tent on the roof, and a Wrangler pickup truck that'd put you in mind of the Rambo Lambo LM002.
Never mind the plinth and the large Please Do Not Touch sign, Chrysler is all about bringing out concepts that look like extras from the latest Mad Max flick – stuff that's ready to head out on the trail and start collecting dents the way Scouts collect honour badges. Here's a look back at some of the highlights shown off in the middle of the desert.