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Stellantis to Spend Billions Electrifying Its Brands

Stellantis has announced it will spend more than 30 billion ($44 billion CAD) between now and 2025 to electrify its various brand's product portfolios.

During its EV Day presentation on Thursday, Stellantis (formerly Fiat Chrysler Automobiles or FCA) said it would invest more than €30 billion through 2025 in electrification and software. This investment will be spread across four flexible battery-electric vehicle platforms, along with a scalable family of three electric drive modules, and a series of standardized battery packs to cover all of the automaker's brands and segments. The automaker also laid out plans to develop a solid-state battery module, which will be ready in 2026.

Thanks to these investments, Stellantis says 40 per cent of its U.S. sales and 70 per cent of its E.U. sales will be low-emission vehicles by 2030. Low-emission vehicles include battery-electric vehicles as well as hybrids and plug-in hybrids.

Stellantis' four battery-electric vehicle platforms will each be designed with a specific purpose in mind. The STLA Small and STLA Medium platforms, as they're being referred to, will likely underpin compact and mid-size passenger vehicles, while the STLA Large platform will likely be used in larger crossovers and SUVs. The STLA Frame platform, meanwhile, will be body-on-frame EV architecture for use in pickup trucks and other ladder-frame vehicles. The automaker estimates vehicles with the STLA Small and STLA Medium platform will have a max range of 700 and 700 kilometres, respectively, while STLA Large and STLA Frame vehicles will have a max estimated range of 800 kilometres.

This ambitious product onslaught will be made possible thanks to five battery plants in Europe and North America, which will have a combined capacity of 130GWh by 2025. This figure will increase to over 260GWh by 2030.

Stellantis' various brands have also each adopted their own EV-focused mantras to carry them into this new eco-friendly era. These so-called EV "statements" are as follows:

  • Alfa Romeo – “From 2024, Alfa Becomes Alfa e-Romeo”
  • Chrysler – “Clean Technology for a New Generation of Families”
  • Dodge – “Tear Up the Streets… Not the Planet”
  • Fiat – “It’s Only Green When It’s Green for All”
  • Jeep – “Zero Emission Freedom”
  • Maserati – “The Best in Performance Luxury, Electrified”
  • Ram – “Built to Serve a Sustainable Planet”
  • Commercial Vehicles – “The Global Leader in e-Commercial Vehicles”

“The strategy we laid out today focuses the right amount of investment on the right technology to reach the market at the right time, ensuring that Stellantis powers the freedom of movement in the most efficient, affordable and sustainable way," Stellantis CEO Carlos Tavares said in a prepared statement.

The automaker also released teaser images of two of its future battery-electric products this week. These include a teaser for an upcoming Ram EV, as well as a mysterious Dodge EV with retro muscle car-inspired exterior styling. Both the Ram EV and the Dodge EV muscle car are expected to arrive in 2024.

It is currently not clear when we can expect the first battery-electric Stellantis vehicles to arrive in Canada.