This is not a Hyundai. This is a Genesis. A brand focused on a luxury ownership experience. When Genesis decided to become a standalone brand, they brought about some wholesale changes to the way they do business as well. They make a big deal out of Genesis at Home . You can book test drives and even the actual purchasing experience to take plac

Genesis has a lot of work ahead of it. This is a pseudo-brand, one that has the task of extracting itself from the mainstream value-leader brand its very name was attached to. More than attached. The Genesis was very much responsible for Hyundai’s elevation in status and in brand image. When the second-generation Hyundai Genesis (now G80) was launc

Detroit, Michigan – The new Genesis G90 (we don’t need to call it a Hyundai anymore), is as important as a flagship model in a tough market segment as it is to the launch of the new Genesis brand. Since the first generation Hyundai Genesis luxury sedan was introduced in 2008, it begged the question why Hyundai did not follow the path to new lu

Update (Feb. 14, 2017): Corrected information regarding Genesis home delivery service, as well as presence of lane-keeping assist in the Genesis G90. Article and photos by Dan Heyman and Brendan McAleer The ’90s. Grunge music. Bill Clinton. Jurassic Park . Scrunchies. Bright spandex. The arrival of a World Series Championship in Canada.

Genesis Motors has just revealed pricing for the redesigned 2020 Genesis G90 full-size luxury sedan. With a host of extras included in the price, the G90 5.0 will start from just under $90,000. For 2020, the flagship of Hyundai's Genesis brand gets a refresh, starting with a new nose featuring quad taillights and a wider diamond-shaped grille. A

Redesigned for 2020, any remaining questions about whether the Genesis G90 deserves flagship status have been thoroughly vanquished. It isn’t perfect, but potential buyers shouldn’t concern themselves because the overall purchase experience is excellent, from the quality of the product to the level of service that comes with it. If you’re amon

JORDAN STATION, ON – Welcome to one of the only launches this year that’s not a midsize luxury SUV. Yes, that said “launch”. The 2020 Genesis G90 luxury sedan is so thoroughly redesigned and rethought, its makers prefer to think of today as the kickoff of a new product. It’s certainly the North American launch of the 2020 G90 – Genesis HQ in Kore

Luxury brand Genesis Motors brought the refreshed G90 sedan to the Montreal auto show with the car making its North American debut. It's an evolution of the brand's design language, with new interior updates and a standard V8 engine. The brand's flagship model gets an all-new nose and new quad-headlights that will be a signature for the brand. T

Hyundai's upscale Genesis brand has announced its first two models, the G80 and G90 sedans, will go on sale next month carrying MSRPs of $54,000 and $84,000, respectively. Uncharacteristically, those prices include delivery/destination charges, scheduled maintenance, satellite radio subscriptions and navigation map updates for five years, or 100,00

Disrupter. There’s a term that’s bandied around a lot these days. Something that shakes up the status quo and comes out of nowhere to upset the apple cart. The rarefied world of large premium luxury sedans, ruled by the all-mighty and perennial German triumvirate of Mercedes-Benz, BMW, and Audi, is an apple cart that seems all but impervious to sei

With the introduction of the first Lexus model in 1989, Toyota dropped a live grenade in the lap of the European luxury car companies. The LS 400 was the flagship of a then-new premium brand from the Japanese carmaker, and the company’s colossal investment in resources and engineering paid off as Lexus earned global respect right out of the gate

Four different manufacturers presented five different sedans for Premium Large Car consideration at the Automotive Journalist Association of Canada Car of the Year TestFest , each one a sensational effort that will surely impress their targeted driver. 2017 is going to be a good year for premium sedan buyers as the following entries attest.

We knew it was coming, we just didn't know when. That when is today. After Hyundai announced that their Genesis nameplate would become its luxury brand, there has been talk of an appropriate model, deserving of the title of top-of-the-line. The Hyundai Genesis as we know it today is a great start, but in order to receive the "luxury manufacturer" b

Automotive fashions may wax and wane – currently, the love of SUV and crossovers shows no end – yet despite this, the large opulent sedan still holds flagship status among luxury vehicle purveyors. Indeed a small slice of the market, but these four-door conveyances have historically introduced a manufacturer’s latest forward tech and luxury appoint

The Genesis line-up might currently be restricted to just two specific body styles, but the nascent luxury brand is determined to keep interest up – a goal that lead to the unveiling of the 2018 Genesis G80 3.3T Sport at the 2016 LA Auto Show. The 3.3T Sport adds one new member to the full-size G80 family, which serves as the current entry point fo