Lincoln will discontinue the Continental once the current generation has run its course, a decision that comes not two years after the upscale automaker revived the storied nameplate.
The revelation comes from Ford Authority, which cites "sources intricately familiar with Ford's future product plans for its Lincoln brand." That anonymous source was unable to say why the company plans to cut the 2018 Lincoln Continental, but it's not hard to draw yet another line between the falling sales of sedans and the ever-increasing popularity of crossovers and SUVs.
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One of the Continental's strongest competitors for buyers is Lincoln's own Navigator full-size SUV, a vehicle whose sales have doubled the Conti's through the first two months of 2018. That's a notable statistic given that for the Navigator's $88,000 starting price, you could buy a Continental and a Ford Fusion.
Ford Authority's source wasn't optimistic about the possibility of Lincoln replacing the Continental after it disappears. Instead, the brand is working on a new mid-size three row crossover called the Aviator, which will arrive next year to replace the decade-old 2018 Lincoln MKT.